PAPUCEI

10. Jan 2018

The brand’s name is Romanian for “little shoes”. And it tells you more about the brand than you realize. It shows the core of the company, which
has been and will always be revolving around shoes. Papucei is a word you would use when you care for a pair of shoes dearly and you
can’t just name them “shoes”. Also, it’s a regional word, used mostly in the north-east of Romania, a region known
for its long tradition in shoe manufacturing and the place where Papucei was established.