/ 4. Jan 2018
The cool Amsterdam look with international appeal: a clear vision has positioned Summum Woman firmly on the European fashion market. When Jos and Jorien Wijker started the Amsterdam fashion label in 1998, they had strong conviction and focus: they would beat their own path in the fashion world. And that’s exactly what Summum Woman does!
Summum has experienced impressive growth every year since it was set up in 1998. A secret formula? Yes and no. Summum is adept at subtly translating its Dutch character into international trends, thereby addressing the ‘woman of the world’. The modern woman who knows what she wants and how to make active choices. Naturally, a woman with a lot of style.
Summum is also increasing its distribution outlets. There are currently 700 outlets in 14 European countries and Summum recently crossed the pond to the USA. Full-on expansion, but one thing remains unchanged: the Summum stylists continue to do their own thing. From day one, Summum has combined diverse styles, fabrics and colours and this daring fusion forms the label’s DNA: cool with a romantic twist, sweet with an edgy finish. But always with a recognisable signature. Top to toe femininity and – not to be ignored – the Dutch Touch. This is the success formula for Summum Woman.
With four collections and eight delivery periods per year, Summum promises fresh new looks and, remarkably, statement pieces to carry each and every collection. This is another of Summum’s strengths. Style and comfort can get along perfectly. Why not create a practical and comfortable sweater in a sparky and striking red? A perfect combination in Summum’s eyes. A position that the international fashion scene has applauded from day one.
The Summum Woman
A fashion label for the woman with her own mind and a strong sense of style. A woman of the world who makes her own decisions and never passively follows trends but experiments with her own ideas. Summum dares to mix styles, fabrics and colours like no other label to create its own signature style. The Summum Woman signature.