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Founded in 2012, PANORAMA BERLIN is the groundbreaking meeting point for decision-makers from the fashion and lifestyle business. PANORAMA BERLIN has since become one of the most relevant European platforms. It acts as a fashion marketplace and event for a community consisting of market leaders and newcomers from industry and trade, “retail solutions service providers”​ and international media professionals.

Together with the Tradeshow for Quality Garments SELVEDGE RUN & Zeitgeist and the sustainable fashion show XOOM, PANORAMA BERLIN is twice a year an “All-in-One Event”​, an ecosystem consisting of brands for Women & Men. The international brands are assigned to the different areas of smart formalwear, casual and sportswear, contemporary styles, denim, heritage and streetwear, accessories and shoes as well as sustainable fashion and curated lifestyle products.

365 DAYS OF DIGITAL CONTENT & TWO EVENTS A YEAR

The platform offers its community two events a year and a daily digital content, a contemporary matchmaking and infotainment. The focus is on the transfer of expert knowledge and a range of innovative solutions for the dynamic further development of tomorrow’s fashion market.

This is guaranteed by international exhibitors, speakers and media contributors. With outstanding concepts, collections and rounding off products, they present themselves both at the events and in the social media sector, in the PANORAMA BERLIN APP and in their own online magazine “PANORAMA COSMOS”​. The focus of the storytelling is always on Berlin; the inspiring metropolis in Europe.

Welcome to PANORAMA BERLIN!

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MILESTONES

PANORAMA BERLIN is an important European platform and top event for the fashion and lifestyle industry, offering a curated world of contemporary women's and menswear collections, shoes and accessories as well as heritage brands. The international portfolio ranges from its core segment of leading lifestyle brands to young niche collections. The seasonal exhibition is rounded off with an innovative spectrum of "Retail Solutions service providers" and leading keynote speakers on a wide range of future topics in marketing, communications, e-commerce and digitisation.

The success story of PANORAMA BERLIN began in January 2013 with its first event at the ExpoCenter Airport at the future BER Capital Airport, Berlin-Brandenburg. The 21,000 square metres of exhibition space quickly became too small due to strong demand, so that the fashion trade fair moved to a new inner-city location on the Messe Berlin grounds in summer 2014: the ExpoCenter City.

Since its premiere in January 2013, the PANORAMA BERLIN has developed into an indispensable event for decision-makers from trade, industry and the major specialist media, which is groundbreaking every season. As the leading trade fair of Berlin Fashion Week, it represents the brand world of the European retail landscape with over 800 collections on 45,500 square metres and welcomes more than 50,000 visitors from over 95 nations.