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True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new brands from formal and casual wear, contemporary and denim to accessories, shoes, streetwear and sustainable fashion as well as selected lifestyle products.

Since its premiere in January 2013, the event quickly became internationally successful and today presents over 600 brands in seven halls on more than 35.000 square meters of exhibition space.


Fall/Winter 2019/20 marks the thirteenth edition and another revolutionary step for PANORAMA BERLIN. The concept for PANORAMA BERLIN was totally revised – the result: an  event that will take place from January 15-17, 2019 under the motto “Panorama Berlin Expedition”. The shift will be apparent in all 7 halls that are being re-conceptualized. The aim is to present relevant brands and straightforward messages. With clearer brand presentations, trend capsules and limited editions that can only be found in Berlin, fashion will be showcased in an exciting lifestyle context. There will be a platform for brands that are focused on building an identity, so they get more visibility.

The entrance area will undergo a complete transformation. Registration will be part of the event and will be moved to the outside area in front of the entrance. When they arrive, visitors will be right in the midst of the action. Brand Activities, Entertainment, Music & Food: the South Entrance becomes the trend-setting window of PANORAMA BERLIN.




PANORAMA BERLIN is a success story. It began in 2012 when Jörg Wichmann and his team founded PANORAMA BERLIN Fashion GmbH. The initial idea was to create something that would benefit buyers and meet their needs: They were tired of going from showroom to showroom. They wanted a trade fair that offered a large selection of brands which were relevant to the market. Trade fairs already existed for high fashion and various market segments such as denim. Jörg Wichmann’s goal was and still is to create a fashion trade fair for brands that are important for the market. He definitely succeeded.