Get to know us
True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new brands from formal and casual wear, contemporary and denim to accessories, shoes, sustainable fashion and plus size as well as with selected lifestyle products.
Since its premiere in January 2013, the fair quickly became internationally successful and today presents over 800 brands in eleven halls on more than 45.000 square meters of exhibition space.
Spring/Summer 2019 marks the twelfth edition and another evolutionary step for PANORAMA BERLIN. With “Connecting Communities” the trade-show emphasizes its mission as a business incubator and catalyst of new industry concepts by bringing the industry together. Thus, the next season delivers various new concepts for brands and retailers likewise. All main areas are set up like modern department stores, with central community points offering a possibility to chat, interact and immerse oneself in the individual lifestyle of each hall. Moreover, the fair constantly extends its lifestyle areas with a broad selection of non-textiles that are easy to integrate into a fashion retail context: cool patches, funny gadgets, and fun stylish gift ideas.
With the new RETAIL SOLUTIONS area in Hall 6, PANORAMA BERLIN is launching its first platform for retail solution providers. Here, various digital solution providers are presented alongside retail design professionals and culinary concepts that fashion retailers can easily integrate into their stores.
Welcome to our community! Welcome to PANORAMA BERLIN.
PANORAMA BERLIN is a success story. It began in 2012 when Jörg Wichmann and his team founded PANORAMA BERLIN Fashion GmbH. The initial idea was to create something that would benefit buyers and meet their needs: They were tired of going from showroom to showroom. They wanted a trade fair that offered a large selection of brands which were relevant to the market. Trade fairs already existed for high fashion and various market segments such as denim. Jörg Wichmann’s goal was and still is to create a fashion trade fair for brands that are important for the market. He definitely succeeded.