Content is King
News / 16. May 2019
THE RECIPE FOR SUCCESS FOR BRANDS & RETAILERS
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.”
Bill Gates, Content is King, 1996
Even back then, more than 20 years ago, Bill Gates was convinced that high-quality contents would play a key role in the future of the internet – a prophecy that has certainly come true.
Content is the most important tool if you want to establish contact with your own target group, whether via social media, newsletter marketing, corporate blogs or employee apps.
Today we are presenting you with two companies who live and breathe content and can support you in bringing together the right people with the right contents!
CONNECT THE UNCONNECTED
In the same way that every single bee has its task in the hive, every individual employee plays a central role in the functioning of a company. The goal of multi-award-winning communication platform Beekeeper is to connect all employees and enable them better access to important information and corporate content.
WhatsApp and Facebook are a thing of the past!
Beekeeper supports companies in developing an inclusive working environment with a continuous flow of information – by connecting operational systems and communication channels within one secure platform.
The Beekeeper app can be individually customised to a company’s corporate identity and is accessible by both mobile and desktop devices.
The employees of German fashion store Modehaus Ramelow, for example, use the Beekeeper app as a company-internal Facebook, or also to share information about bestselling products, sales experiences and presentation ideas. Further training via e-learning is also possible with the app.
Hall Five, Stand: 5.01
ATTENTION IS THE NEW CURRENCY! CONTENT TO COMMERCE MEANS ATTRACTING CUSTOMERS AND WOWING THEM
One of the biggest challenges for retailers and brands in times of digitalisation is the creation and management of varied and exciting content and quickly communicating added value to customers.
THE SOLUTION: THE SUPERDESK!
As a social media and content agency, the team from The Superdesk impresses its clients with tailormade, exciting content for all touchpoints such as Facebook, Instagram & Co., as well as inspiration blogs and newsletters! That’s how customers become fans and fans become customers.
The Superdesk was born out of passion!
A professional media team of online editors and experienced social media specialists work together to develop individual content concepts and strategies that make an impact at the POS, both locally and nationally.