3. Jan 2019

…with these cool and functional styles by ALBERTO and PURE! Find them in HALL TWO.


Time for trousers to shift up a gear!

As a trouser specialist with particular expertise when it comes to functional wear, Alberto is not trying to reinvent the wheel, but it can make bike rides safer, more comfortable and more stylish for smart urbanites. The birth of the bike trousers – ‘Bike’ for men and ‘Bicicletta’ for women.

Innovative technology

The high rise at the back, a flexible waistband and the material’s bi-elasticity are perfectly geared towards the movements of bikers to ensure the most comfortable of rides. Functions like the environmentally friendly water and dirt-repellent ecorepel® coating and the temperature-regulating 3xDry Cooler technology guarantee cyclists stay stylish and dry at all times. Cleverly positioned reflective stripes on the back pockets and reflective elements in the form of Alberto lettering, a stylised bike and/or a narrow stripe on the turn-ups also offer better safety at any time of the day or night. The look is rounded off by a leather patch with embossing and a waistband with bike illustrations. And the men’s version comes with an anti-slip band. The ingenious stopper function prevents the shirt from riding up your back as cycle along.

An important trend that’s already gaining speed and flying off the shelves. Booth 2.35


The classic running shirt that looks like a business shirt 

Shirt specialist PURE is making it easier for you to hop on your bike and cycle into the office. Their new FUNCTIONAL SHIRT is helping active men look good in every business situation. It is designed as a classic suit shirt but really impresses with its unrivalled advantages: the new business shirt is bi-stretch, which means it moves with you and is never restricting. The breathable functional fibres quickly wick any perspiration away from the skin, so it can simply evaporate. This results in a pleasant, dry body climate and effectively prevents the formation of odours. An incorporated UVP (Ultraviolet Protection Factor) of 50+ reliably protects from the sun’s damaging rays. The shirt is non-iron and after washing, it dries so quickly that you can wear it straight off the washing line.

Come and see this shirt innovation for yourself in HALL TWO, at booth 2.39.