JOIN THE MEGA CELEBRATION
2. May 2019
IN JULY 2019 WE WILL BE GERMANY’S FIRST ADDRESS WHEN IT COMES TO FORMAL WEAR AND CELEBRATION!
A life full of occasions!
In Germany alone, more than 400,000* marriages are entered into every year and around 300,000* students pass the Abitur.
What does this mean for the fashion trade?
It is an immense sales driver.
We would like to draw up a simple calculation for this: Assuming that five evening dresses are bought per wedding, that makes two million dresses at 400,000 wedding celebrations alone!
TWO MILLION DRESSES!
Suits not included yet. A demand that many fashion houses in Germany actually don’t even cover yet.
An area that therefore offers an incredible amount of potential.
Reason enough for us to finally give the topic celebration a proper home and bring together what belongs together: brands and retailers!
In July 2019 you will find everything you need for weddings, celebrations, prom nights, red carpets and co in HALL SEVEN. Stay tuned!
“The occasionwear sector segment doesn’t currently have a relevant platform in Germany that properly covers outfits for weddings, like best men and bridesmaids, lingerie and communions/confirmations etc. We want to offer this sector a new home and provide a central port of call for all relevant fashion and lifestyle themes in one location, therefore making it more efficient for people to do business.” – Jörg Wichmann, CEO PANORAMA Berlin