News

LIFESTYLE MEETS FASHION

28. May 2019

lifestyle

THE NEW PANORAMA BERLIN CONCEPT

The emotionalisation of retail – a powerful concept that has been defining the sector for a number of years now. Often addressed, but rarely achieved, it offers bricks-and-mortar retail hope for improvement. But the solution is closer than you might think! A combination of lifestyle brands and big players offers the ultimate win-win situation and gives lifestyle labels and fashion brands the opportunity to pass the retail ball to each other. We’re showing you what that looks like in our brand-new concept stores in halls 1 to 4, where an exciting mix of beauty, fashion, interior and lifestyle will be curated for each hall. Click here to become a part of our concept stores!

Hall 1

lifestyle

Female empowerment is the topic currently on everyone’s lips and that is also being reflected in the lifestyle and fashion world. Whether fashion, cosmetics, interior or lifestyle – powerful statements are being made in the Confident Store.

Hall 2

lifestyle

This concept store is designed for the confident man who knows his own style. He is a fan of authentic craftsmanship yet still open to modern innovations. From a hat to sneakers, he’ll find everything his temperamental heart desires in the Spirited Store.

Hall 3

lifestyle

For those who dance to a different beat: nonchalant dreamers and resilient girls with a down-to-earth attitude will feel right at home in the Offbeat Store. Awaiting them here are the latest trends and the perfect looks to suit their personalities.

Hall 4

lifestyle

This store is urban, wild and a bit rough around the edges – just like Berlin. The Matchless Pipeline store stocks all things denim and outerwear. The perfect symbiosis of function and design – translated into an edgy industrial look.

REGISTER HERE