LIFESTYLE MEETS FASHION
28. May 2019
THE NEW PANORAMA BERLIN CONCEPT
The emotionalisation of retail – a powerful concept that has been defining the sector for a number of years now. Often addressed, but rarely achieved, it offers bricks-and-mortar retail hope for improvement. But the solution is closer than you might think! A combination of lifestyle brands and big players offers the ultimate win-win situation and gives lifestyle labels and fashion brands the opportunity to pass the retail ball to each other. We’re showing you what that looks like in our brand-new concept stores in halls 1 to 4, where an exciting mix of beauty, fashion, interior and lifestyle will be curated for each hall. Click here to become a part of our concept stores!
Female empowerment is the topic currently on everyone’s lips and that is also being reflected in the lifestyle and fashion world. Whether fashion, cosmetics, interior or lifestyle – powerful statements are being made in the Confident Store.
This concept store is designed for the confident man who knows his own style. He is a fan of authentic craftsmanship yet still open to modern innovations. From a hat to sneakers, he’ll find everything his temperamental heart desires in the Spirited Store.
For those who dance to a different beat: nonchalant dreamers and resilient girls with a down-to-earth attitude will feel right at home in the Offbeat Store. Awaiting them here are the latest trends and the perfect looks to suit their personalities.
This store is urban, wild and a bit rough around the edges – just like Berlin. The Matchless Pipeline store stocks all things denim and outerwear. The perfect symbiosis of function and design – translated into an edgy industrial look.