Panorama Berlin expands its portfolio

lingerie, underwear & lounge wear

Panorama Berlin presents its first dedicated area for lingerie, underwear and lounge wear.


For the Fall/Winter 2017/2018 Season from January 17–19, 2017, Panorama Berlin will expand its portfolio by adding a lingerie segment and in Hall 7C will present its first dedicated area for lingerie, underwear and loungewear. In the event’s former catering hall, the new segment’s premiere will feature about 40 well-known lingerie brands that will show their new Fall/Winter collections, including ANNEBRA, ARISTOC, AUBADE, BERLEI SPORT, CHANTAL THOMASS, CHANTELLE, DKNY SLEEPWEAR, GOSSARD, GUESS, HANRO, HEIDI KLUM INTIMATES, HEIDI KLUM SOLUTIONS, HOLLYWOOD FASHION SECRETS, HOTSOX, JOHN FRANK, LIKE IT!, MUCHACHOMALO, NINA VON C., PALMERS, PANTONE, PASSIONATA, PRETTYPOLLY, SPANX, STELLA MCCARTNEY LINGERIE, VIVE MARIA etc.

The 1,300 square meters of exhibition space available in Hall 7C will be completely transformed. Panorama Berlin is giving it a consistent look that will clearly put the focus on the collections shown. The hall’s special location guarantees high visitor frequency: It is in a transitional area that leads to the Shoes & Accessories segment (Halls 5 & 6), to Nova Concept in Hall 9 and to the plus-size Hipstar segment in Halls 7A & B.
“After successfully adding the plus-size segment last season, we are now pleased to present lingerie and lounge wear as well – all at our trade visitors’ request. We now cover all the fashion segments relevant to the retail business.”

Jörg Wichmann | CEO Panorama Berlin