MEXX is back
19. Jun 2018
MEXX returns to the European fashion stage
The Dutch label MEXX is back in the fashion scene and, after a massive relaunch, returns to PANORAMA BERLIN to present a new collection.
So far only one capsule collection is available on Mexx.com. From Fall 2018, MEXX will relaunch the brand in retail in Canada, France, Austria and the Netherlands. Germany is planned for Spring 2019. The relaunch will be supported by opening flagship stores in Paris, Antwerp, Amsterdam, Berlin and Munich starting from Spring 2019 onwards.
The label has its eyes set on serving the upper-low segment with a high-quality collection, positioned just under brands like Massimo Dutti. For that reason, the new collection is strongly inspired by city lifestyles and designed for cosmopolitan city dwellers who enjoy good quality and design. We are excited and look forward to seeing MEXX in the Modernist Area (Hall 4) of PANORAMA BERLIN Spring/Summer 2019.
MEXX is an authentic brand with a distinctive positioning, strong heritage as well as global brand awareness to leverage. We are proud and excited to work on the revival of the brand. We see immense potential for MEXX to play a highly relevant role in today’s fashion landscape. lLeo Cantagalli, CEO of MEXX International