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“MY PULSE RATE IS AT 180”

31. Jan 2019

…WHEN I THINK ABOUT THE NEXT SNEAKER RELEASE.

Sneakers – a hype that keeps the industry in suspense!Already an integral part of streetwear for decades, the quiet soles have become an indispensable part of classic menswear. This was impressively demonstrated by our exhibitors during the 13th edition of Panorama Berlin. Benvenutohad his legendary sneakersuit tested for street credibility by break dancers and brands like Digel Move, Nowadays, No Excessor New in Town showed an exciting fusion that is just starting to take off. A true symbol for our fast lifestyle.

NEW KICKS ON THE BLOCK

ET AL

Nordic understatement paired with French elegance. The Danish brand ET AL has established itself in the footwear market with its innovative and classic design and supplies sneaker connoisseurs who are only satisfied with the best. Individualists for whom quality is more important than quantity.

ARKK COPENHAGEN

Sneakers. Clean. Simple. ARKK COPENHAGEN’s claim is to design innovative sneakers that stand for an exciting symbiosis of functional and streetwear and thus question the status quo. Rooted in the Scandinavian design heritage, inspired by Danish architecture and refreshingly in love with detail, the brand strives to create premium sneakers that cannot be compared to any other product.

MEET TWO REAL SNEAKERHEADS!

JAN TEN BRINKE

GENERAL MANAGER, LERROS MODEN GMBH

Do you have the perfect pair of sneakers for every occasion?
Yes! There is actually no occasion for which I do not wear sneakers. I have the right model for every outfit.

Do you have a whole armada of special sneaker care kits for the needs of your favorite kicks?
Yes, absolutely! A good friend of mine is a sneaker cleaner par excellence and provides me with tips and products. Most of my sneakers are really old and rare. It would be a sin not to care for them properly, right?

WHICH MODEL OUTSHINES ALL THE OTHER SNEAKERS IN YOUR COLLECTION?

Which one of your kids do you like best…? You can’t say that without getting into a serious moral conflict. But if I HAVE TO name a pair (I do, right?), I will go with the New Balance 577BGP aka Kakkerlak.

TELL ME MORE

HOW HIGH WILL YOUR PULSE RATE RISE WHEN THE NEXT SNEAKER RELEASE APPEARS ON THE HORIZON?

99% of the current releases are more on the level of “pensioner watches Das Traumschiff on ZDF”. Normally, I’m not keen on what’s newly released. Exceptions confirm the rule, of course. In that case my pulse rate is as high as it can possibly be.

IS THE HALF-LIFE PERIOD OF THE SNEAKER HYPE ALREADY EXCEEDED?

No, I don’t think so. I believe that through scarcity and the creation of desire, hypes can be created again and again. What is over is that you can sell any dirt with such measures. Well-made collabos will continue to lead to hordes of people in front of stores and crazy reseller prices. There are many, many examples of this.

DESCRIBE THE FEELING WHEN YOU OPEN THE BOX OF YOUR NEW KICKS.

Most of it comes from other sneakerheads and is usually packed with love and goodies. From the moment the DHL / UPS whatever app says that the package is there, I can’t stand it because of all the anticipation. The moment when I take the shoe out of the box and realize “this is mine” is quite nice.

WHICH STORE IS YOUR FAVORITE ONLINE AND WHICH ONE IS IT OFFLINE?

I like a lot of stores and don’t really want to emphasize one of the stationary ones. Overkill, asphaltgold, Afew and 43einhalb do that really well in their own way. I’ve also been a big fan of END. from the beginning and love the store in Newcastle.

JÖRG WICHMANN

CEO, PANORAMA BERLIN

Do you have the perfect pair of sneakers for every occasion?
Yes! I own about 150 pairs and have found the perfect companion for every occasion.

Do you have a whole armada of special sneaker care kits for the needs of your favorite kicks?
No, not really. My sneakers are worn with devotion and you are allowed to see that.

WHICH MODEL OUTSHINES ALL THE OTHER SNEAKERS IN YOUR COLLECTION?

I really can’t say, it changes all the time! But that’s how my current Top Five looks like:

1. Nike Air Force 1 (Winter White)
2. Nike + Acronym Air Presto Mid
3. Puma RS-0 x Polaroid
4. Adidas Originals MICROPACERXR1 in Silver
5. Onitsuka Tiger GSM EX

TELL ME MORE

HOW HIGH WILL YOUR PULSE RATE RISE WHEN THE NEXT SNEAKER RELEASE APPEARS ON THE HORIZON?

That depends on the model. At the moment not so much, because the collabs used to be more exciting to be honest.

IS THE HALF-LIFE PERIOD OF THE SNEAKER HYPE ALREADY EXCEEDED?

No, I don’t think so. Casualization as a social trend is becoming more and more popular and the sneaker is THE suitable combination. But there are signs of wear on some models – see Yeezy.

DESCRIBE THE FEELING WHEN YOU OPEN THE BOX OF YOUR NEW KICKS.

As soon as the package with my new kicks arrives, I want to try them on immediately to see what they look like on my feet!

WHICH STORE IS YOUR FAVORITE ONLINE AND WHICH ONE IS IT OFFLINE?

I cannot really say. I’m primarily interested in the model and then buy where the best sneakers are. Whether online or offline is irrelevant.