Nova Concept attracts
cult brands

For the Fall/Winter 2017/2018 Season from January 17-19, 2017, Panorama Berlin gives Nova Concept a sharper profile with a series of new exhibitors from the denim and contemporary areas.

For the upcoming Fall/Winter 2017/2018 Season, Nova Concept – Panorama Berlin’s trend laboratory – presents what is clearly a much more stringent brand portfolio, one with a focus on denim and urbanwear in combination with selected lifestyle articles.

Inspired by the unique concept behind the Nova Concept area, cult brands such as Lee, Guess, Fornarina, Wrangler, Solid, Tigha, Marciano, In My Hood and The Fresh Brand will show their Fall/Winter collections at Panorama Berlin for the first time ever. Together with existing exhibitors such as Bench, Ben Sherman, Didrikson, CG – Club Of Gents, Cinque, Nagano, Mavi and many more, Nova Concept will present a strong selection of cool contemporaries in combination with lifestyle articles from the technical gadget and personal mobility areas – all in January 2017 on 6,000 square meters of exhibition space in Hall 9.

“The new, stylistically more homogenous Nova Concept brand portfolio helps us present and communicate the vision that we have for this area much more clearly. With the new focus on ‘cool contemporaries’ combined with selected lifestyle products that can be sold in retail stores, we are clearly thematizing the urban lifestyle theme. Nova Concept is intended to inspire the retail trade – to show ways for the retail trade to reinvent itself, to derive inspiration and to once again enter into a dialogue with the end user.”

Jörg Wichmann | CEO Panorama Berlin

Register now for NOVA CONCEPT

Nova Concept has its own entrance and shuttle stop.
In order to avoid waiting times at the entrance, we recommend that interested trade visitors register online in advance and receive their visitor ticket conveniently by post:

Zur Registrierung