News

PANORAMA BERLIN ON THE GO

14. Feb 2019

FLORENCE, AMSTERDAM, COPENHAGEN, DÜSSELDORF, MUNICH

On our inspiring trips beyond Berlin’s borders over the last few weeks, we have had in-depth talks with market leaders, strong brands and exciting newcomers. The result? Great ideas and inspiration, as well as plenty of confirmations from noteworthy brands for our upcoming summer event. Together with you, our platform is set to become another success story this July!

 

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PANORAMA BERLIN VOICES

FRANK BRÜGGEMANN, GESCHÄFTSFÜHRER BÜLTEL GROUP

FRANK BRÜGGEMANN, MANAGING DIRECTOR BÜLTEL GROUP

“If there’s one thing that Panorama Berlin showed us last month then it’s that it’s the right time to have a rethink and boldly make changes. Personally, I like the fact that Panorama has taken a critical look at its concept and developed the format into an emotional event with real added value. And as exhibitors with the brands CALAMAR, hattric and the licensed brand camel active, we have also taken a critical view of how we are representing ourselves at trade fairs and shifted the focus accordingly. Instead of just presenting the collection, we have now opened up on more of an emotional level. Looking to the future, it makes sense to bring together all trade fair formats in one location and strengthen Berlin as a fashion metropolis.”

Guido Schmitz

GUIDO SCHMITZ, MANAGING DIRECTOR COLOURS & SONS

“Panorama has given the retail trade the opportunity to make a statement. A lot of good brands can present their idea and signature style to many retailers in a short time. Only live and in person can young brands manage to impress, show what sets them apart and convey a strong message. Customers have the chance to experience the brains and creative forces behind the brands and see their get-up-and-go, spirit and authentic presence at first-hand. As a young brand, you need a certain level of awareness to generate attention and the Panorama tradeshow in Berlin, where the “movers and shakers” of the retail trade can be found, is the perfect place to do that.”

Jörg Labatz

JÖRG LABATZ, DIVISION HEAD CARTOON AND VERA MONT

“It was a good idea to focus more on the whole community and networking aspects. That is also the main reason why we have chosen to exhibit again this coming season. New concepts and ideas, as well as vertical concepts, are predestined for a platform like Berlin.”

Stefan Armbrust

STEFAN ARMBRUST, PRODUCTMANAGER SUZA

“The last edition of Panorama Berlin was very rewarding for us. Due to the good positioning and our strong collection, we were able to meet lots of interesting contacts and the quality of the conversations we had was very high. We were also impressed by the concentrated and clear structure of the tradeshow. Hopefully even more important exhibitors will choose to become part of Panorama Berlin in the future. That would be a real boost for the retail trade.”

Christian Schütt

CHRISTIAN SCHÜTT, MANAGING DIRECTOR NOWADAYS

“The recent edition of Panorama Berlin really exceeded my expectations. It had a completely different approach, which was also welcomed by the professional visitors. Overall, the concentrated set-up of the new suppliers’ area with NOWADAYS, No Excess etc. was a resounding success. That’s exactly what people are looking for. I also really liked the fact that important retailers were among the speakers. Nevertheless, the retailers should be incorporated even more as it’s very important to keep the channels of communication open, both among themselves and with the industry.”