Welcome to world’s first digital fashion trade show!
PANORAMA DIGITAL is now open. Explore Europes leading fashion trade show as immersive virtuel 360° experience.
PANORAMA DIGITAL is a true digital transformation of PANORAMA BERLIN – Europe’s biggest marketplace of leading fashion brands. On PANORAMA DIGITAL, users can walk through the entire 42,000 sqm, get inspired by more than 60,000 new trending looks and connect with more than 700 leading fashion brands.
We developed the worlds’ first 360• virtual fashion trade show in order to expand the limited three days of the physical show up to a whole season. We want to provide e-tailers and retailers with the best experience of Berlin’s and Europe’s leading fashion brands in an innovative way: walk through the fair, collect inspirations, connect with aspiring brands, make new contacts and great deals.
A whole new dimension of fashion trade show
View impressive brand presentations and over 60.000 new looks and videos
Experience over 700 brands anytime and anywhere
Browse though 42.000 m² of inspirational displays spread over 8 halls
Mark your favourites and compile your own looks
Treat yourself to a unique experience and a wealth of inspirations and trends
The two faces of Panorama Digital
Designed as a pure B2B version for buyers, Panorama Berlin now presents for the first time an end consumer version of the popular online platform Panorama Digital.
While Panorama Digital B2B is a platform exclusively for industry insiders, connecting exhibitors and buyers, Panorama Digital B2C extends its reach to the end consumer and initiates a dialogue between brand and consumer.
For the first time, the the interested end consumer can visit a fashion trade fair, discover the hottest styles of the individual brands and the integrated store-finder shows immediately where the new favourite pieces can be purchased.
Both versions are strictly separated from each other
Protected by a personal log-in, B2B remains a platform purely for professionals providing look books, brand videos, company contacts and many other buyer-relevant information of the order season, while the B2C version is made accessible to the end consumer via bloggers & influencers in the first step.
Please note – PANORAMA BERLIN is an innovative platform, which is currently in beta phase. The experience is optimized to be viewed on desktop computers, notebooks and tablets. We are currently working on a special version for smartphone devices. Please consider that you need to have a minimum of recent hard- and software to experience PANORAMA DIGITAL in its fullest. Most importantly, please make sure to use a most recent browser version.
Fast internet connection:
DSL speed via LAN or WLAN
Browser: Safari Version 9, iOS Safari Version 8, Chrome Version 18, Internet Explorer Version 11 or later