News

PARTNERS IN GROWTH

12. Jun 2019

Wachstum

YOUR GROWTH IS OUR MISSION!

From 2 to 4 July 2019 the PANORAMA Berlin is again THE ideal breeding ground for your business.

SEE AND BE SEEN!

Brand Awareness is the name of the game for every brand.

As a pioneering meeting point for decision-makers from the fashion and lifestyle sector, we therefore offer our exhibitors an excellent space to make statements that let their business grow sustainably.

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Fourteen strong brands tell you here why PANORAMA Berlin is an essential part of their success stories.

#ONE MORE STORY

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„Since the start of #ONE MORE STORY we can’t imagine life without Panorama Berlin. Our participation was a milestone in our successful history. Only here do we have the opportunity to meet the most important decision makers and buyers of the leading fashion houses, online retailers and department stores within a very short time. The days in Berlin are always very productive. We have good discussions with existing partners, potential new partners and suppliers.“

HENNING BENNEWITZ – CEO

BETTY & CO / CARTOON / PUBLIC

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„As exhibitors of three brands, namely CARTOON, PUBLIC and this time again BETTY & CO, we have always found Panorama Berlin to be very successful for us. Especially new concepts and ideas, such as our digital order app for PUBLIC, as well as vertical concepts and young brands, can be made well known for us at the fair. Networking is the focus of our three innovative exhibition stands.“

THORSTEN MAIER – HEAD OF MARKETING BETTY BARCLAY GROUP

COLOURS & SONS

Wachstum

“We have been an exhibitor at Panorama Berlin since day one! We were and are convinced that the industry needs a platform for presentation and exchange. As a young brand, it is important that retailers get in touch with your product, see the brand language, get to know the people behind the brand and build trust. You will recognize by the fact that we started as a small plant with a 7 sqm stand and currently present the brand on 60 sqm, the very dynamic and positive development of the company related to Panorama. They gave us this opportunity and we are grateful for it. We have the great advantage that we are now a 100% independent company with flat hierarchies, our own decisions and direct contact with our customers. This flexibility to respond intensively to the needs of the retail trade and to react quickly is crucial in the current situation, and where better to communicate these advantages than “face to face” at the Panorama.”

GUIDO SCHMITZ – GESCHÄFTSFÜHRER

FREEQUENT

Wachstum

“Panorama Berlin is both nationally and internationally acknowledged as the leading fashion trade platform in Europe. There is no doubt that a key factor to our success on the German market is our presence at Panorama. The fair enables our sales team to meet and present our collections to both existing and potential customers within a few days. We also appreciate our relation with the professional Panorama Berlin team, who make an effort to understand our brand and target group – resulting in perfect placement of our stand every time.”

THOMAS HECHT – SALES DIRECTOR

FYNCH-HATTON

Wachstum

„Panorama Berlin is a very good platform for us to meet decision-makers in the industry and network even more intensively with them. We use the fair not only to present our latest collections to the trade, but also to transport news about the brand Fynch-Hatton. The upcoming fair will be dominated by our new Fynch-Hatton Point of Soul. We will present our unique pop-up concept “Africa goes Retail”, a concept that has never been seen before in the fashion industry. The pop-up surfaces will be made from 100% recycled paper. Since the fashion trade lives from individual umbrella brand concepts and emotionalisation of its sales areas, we offer selected retail partners a unique solution that pays for emotionality with selfie character and sustainability.“

ULRICH NIESSEN – HEAD OF PARTNERSHIP MANAGEMENT

JANE LUSHKA

Wachstum

„Panorama Berlin is the first place where we show our new collection, which is always exciting because we see how it is received by the customer. The fair is also the place where we meet all our key customers and within just three days we hear a lot about what’s happening on the market and can check where we stand. In addition, we take many inspirations and suggestions home with us. At Panorama you can feel for the first time that a new season is beginning. We meet all the agents during these exciting three days and just have a good time!“

LUSHKA ISKROFF – GRÜNDERIN

LERROS / NEW IN TOWN

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“Our focus is to inspire people with our brands and concepts. Panorama Berlin offers us the perfect stage for this every season. Here we stage our brands in almost all their dimensions and show our retail partners and those who want to become one how exciting and desirable fashion can look that is commercially successful. We are currently growing at LERROS casual and accessories both through new POS and the expansion of existing ones. Especially for NEW IN TOWN, our in-house start-up, we have the opportunity at Panorama to show the relevant decision-makers in the industry who we are, what we are and what a menswear concept for today and tomorrow looks like.”

JAN TEN BRINKE – GESCHÄFTSFÜHRER

MSCH COPENHAGEN

Wachstum

„For MSCH Copenhagen, our investment in the Panorama fair has been a very important factor in both getting closer to the German market along with showing closeness to our already existing customers in Germany. Panorama Berlin has helped us open the doors to Germany and is a professional driven fair with a great understanding for retail. Panorama is for the time being ideal for us as it attracts all kind of German and international accounts and where there is space for dialogue and action at the same time.“

KRISTINE EMERY RUGLYKKE – SALES MANAGER

NO EXCESS

Wachstum

„Over the past three years in particular, we have seen enormous potential in the Panorama Berlin and believe that the trade fair has really developed further as a platform. Our expectations have always been met, if not exceeded. Since then, we have been able to achieve double-digit growth every time, win many interesting new customers and expand existing partnerships. In addition, every season we have decisively further developed our collection and tailored our sales processes to the trade fair; we have always been able to showcase our innovations successfully. We believe that Panorama Berlin will continue to be a very important medium for the fashion trade in the future.“

CHRISTIAN MÄRZ – GENERAL MANAGER

SHINE ORIGINAL / LINDBERGH

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„Panorama Berlin gives us the opportunity, to attract the right type of customers for our brands. We see a general commercial and attractive mix of brands, that meet the needs of our house. We find the Panorama Berlin flexible as a business partner, and important, also willing to listen to ideas. Fairs are for us, still a very good and informal way of meeting customers, which is very important to the continuous growth of Shine Original and Lindbergh.“

JULIAN PETERSEN – EXPORT MANAGER

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