SAY HELLO TO EDITED & NA-KD!
31. Oct 2018
More fashion, more trends, more likes, more fans, more turnover. And not just online – EDITED and NA-KD are firm favourites offline too. You will find them both at PANORAMA BERLIN in HALLS ONE and THREE.
SUCCESSFUL BRANDS NEVER WORRY ABOUT WHAT OTHER BRANDS ARE DOING! EDITED & NA-KD GO PANORAMA BERLIN!
More than anything, these two brands are defined by the fact that – both online and offline – they are cool destinations for their customers. Who in turn are very well networked and informed, and represent the coveted always-online target group. The success of these brands is based on smart social media and influencer marketing. With a constant focus on the global community — #EDITEDgirls #beNAKD
AUTHENTICITY, CREDIBILITY, COMMUNITY
Those are the core values of EDITED and NA-KD. With exciting capsule collections in collaboration with influencers like Maja Wyh and Pamela Reif, they are currently two of the most sought-after brands for millennials.
EDITED, launched in March 2014, has become THE German destination for young, fashion-savvy women. Their content-to-commerce concept has proven particularly successful and their collections are meanwhile also offered on a stationary basis in their own stores and in wholesale. Just like…
…NA-KD! Established in 2015, the Swedish company has become one of the most relevant fashion players worldwide in just a few years. 1.8 million Instagram followers are proof of this success. The Swedish label represents Generations Y and Z through and through. And this year they also started making their mark on the offline world.