21. Jun 2019
The leading brands in menswear!
From ingenious formal wear to progressive casual looks. The fusion of streetwear and classic ready-made clothing is still the trend of the moment.
LIFE & STYLE SINCE 1980
Perfectly dressed in every situation. RAGMAN has stood for this for almost 40 years. The collections tell the story of the urban gentleman who confidently and relaxedly expresses his personality.
The upcoming SS20 collection shows even more attitude in this respect and, thanks to strong colours, floral patterns and all-over prints, ensures a summery, casual attitude to life.
It is particularly important to the Swiss brand that partners, employees and, of course, everyone wearing RAGMAN feel comfortable and can identify with the brand. For this reason, the brand always acts according to clear ethical and ecological principles throughout the entire production chain and at a very attractive price/performance ratio.
HALL TWO, STAND 2.26
THE FUTURE STARTS NOW
For the summer of 2020 ALBERTO presents a collection that leaves nothing to be desired even by experienced trouser lovers. Whether raw denims from Japanese Red Selvedge, uncomplicated Seersucker models, technologically sophisticated Revolutionals, light linen trousers, elegant Ceramica pieces or casual cotton pants. The traditional company from Mönchengladbach once again proves how they create fashion that is high-quality and contemporary at the same time thanks to perfection in craftsmanship and technological innovation.
Special guest of the ALBERTO Summer 2020 photo shoot is one of the most legendary vehicles in automobile history: The DeLorean from DMC, which was already conceived in the mid-seventies from the cult ‘Back to the Future’ film series. Originally powered by gasoline, the fast car in the one-of-a-kind E-Cap version is now equipped with a high-performance electric motor.
HALL TWO, STAND 2.28
CALIFORNIA STATE OF MIND
Men on Mount Olympus twice. OLYMP will be occupying two areas at our next event in order to showcase new concepts even better.
The German shirt specialist is particularly fond of California and so the SS20 collection is all about the famous Highway No. 1 and the lifestyle it transports. OLYMP itself describes it this way: “Whoever drives south on the highway has the mountains to the left and the Pacific to the right up to the stop in Los Angeles – a symbol of the Californian lifestyle and a source of inspiration for the OLYMP collections.”
And in this context, who better to act as a brand ambassador than a true Hollywood star? Exactly. The brand has therefore further expanded its cooperation with actor Gerard Butler and extended it until 2022. For OLYMP he is also the perfect symbol for the still relatively new Level Five Smart Business line and the increasing casualisation in menswear.
„The demands that customers place on brands and products are increasing rapidly. Purchasing decisions are noticeably influenced by social media, bloggers, influencers or celebrities. We are rising to this challenge in order to maintain our position in the fashion market in the future. With Gerard Butler, who has achieved global popularity with blockbusters such as London Has Fallen, Gods of Egypt or Olympus Has Fallen, we have a world-famous personality from the international show business at our side who corresponds excellently with our brand identity.“
MARK BEZNER – MANAGING PARTNER OF OLYMP BEZNER KG
HALL TWO – STAND 2.42 & 2.43
LABEL TO WATCH
FHP – The new contemporary brand!
Creative, progressive, flexible, unmistakable. FHP was developed to combine cosmopolitan design with German precision and functionality. The brand stands for a balanced mix of chinos, jeans and fashionable innovations, which is located in the upper casual area. New brand, new history, new impulses for the POS. Don’t miss!
HALL TWO / CONCEPT STORE – STAND 2.CF 01
BENVENUTO / CARL GROSS / DIGEL / DIGEL MOVE / OLYMP / FHP / CAMEL ACTIVE / FYNCH HATTON / NEW IN TOWN / ALBERTO / CALAMAR / COLOURS & SONS / RAGMAN / LERROS / NOWADAYS / SHINE ORIGINAL / LINDBERGH / JACK & JONES PREMIUM / NO EXCESS / IMPERIAL UOMO / GIANNI LUPO / NZA / GABBIANO / ENJOY YOUR TRAVEL / TOM KIRKWOOD / ATELIER GARDEUR / MEYER HOSEN / CLUB OF COMFORT / WILVORST / WHITE BROS. / LA SQUADRA / OPPOSUITS / GORDON & BROS / LUIGI MORINI / ARMAS / EXIBIT / LLOYD BELTS / DANIEL HECHTER SHOES / BUGATTI SHOES