News / 21. Feb 2019
THE BRANDS OF THE HOUR
Two themes currently taking the fashion industry by storm are sustainability and streetwear. Together they are the measure of all things. Cool styles that you can wear with a good conscience. Allow us to present our rundown of progressive streetwear brands that, with their contemporary collections, are showing us what it means to be eco-conscious these days. And thankfully the days of itchy woollen jumpers are long gone.
High-quality denims, tops and accessories inspired by American classics and the Japanese eye for detail. That’s what the cool styles by this Dutch brand stand for. Other factors that set the kings and queens from Amsterdam apart are their transparent supply chain, fair production conditions and environmentally friendly materials. In 2016, K.O.I. was ranked as the most sustainable denim label in Europe by Rank-a-Brand.
IRIEDAILY is all about friendship, DIY, responsibility and respect. The brand from Berlin Kreuzberg is a pioneer of sustainable streetwear and has remained true to its “STAY DIFFERENT” DNA for 25 years. In keeping with its values, IRIEDAILY is of course a member of the Fair Wear Foundation.
Straight outta Cologne-Ehrenfeld! AEVOR produces rucksacks, bags and accessories for creative and dynamic individualists – always produced responsibly. Important partners on this mission include the bluesign® system and the Fair Wear Foundation.
For almost 40 years, fashion has been about more than just looking good for KNOWLEDGECOTTON APPAREL. It’s important to do good too. The mission of this menswear brand is to challenge the status quo, both in the fashion industry as well as in people’s minds. And to take measures. Sustainable fashion choices that represent style, comfort and quality in equal measure. Conscious fashion without compromises.
From the building site straight to your wardrobe! ELEPHBO produces cool bags and accessories made of recycled cement bags. At the helm is Nicolas Huxley, who invests his heart and soul into the label. All its production partners are audited by the international audit company V-Trust and have to comply with fair trade and social responsibility standards in accordance with the SA8000 certificate.
To withstand the wet weather conditions in Hamburg, JOHNNY URBAN has been designing innovative backpacks, drawstring bags and bags in the middle of Hamburg’s Schanzenviertel area since 2016. With its new “Eco Series” line, the label is offering sustainable backpacks with an outer and inner fabric made of polyester that has been manufactured from 100% recycled PET bottles.
Modern. Unconventional. Cool. Casual. Fair. Since the 90s, SHISHA Clothing has been making casual favourites with a lot of love for materials and design. Quality, creativity, passion and respect are the guiding principles when designing the casual outfits and “Made with love and passion for lovely people” is the crew’s credo. To further up its eco game, SHISHA Clothing launched the label NOORLYS at the beginning of 2019.