The Beginning of a New Era
9. Oct 2018
For the Fall/Winter 2019-20 season, the creators of PANORAMA BERLIN got together and held a think tank discussion. They examined the fundamental changes in the trade show business, the retail market, and in consumers. The result: a completely revised concept for PANORAMA BERLIN, which is scheduled to take place from January 15-17, 2019 under the motto “PANORAMA EXPEDITION”.
You’ll see the change in all 7 halls that are being re-conceptualized. Our goal is to present relevant brands and straightforward messages. With clearer brand presentations, trend capsules and limited editions you can only find in Berlin, fashion will be showcased in an exciting lifestyle context.
THE CHANGE! BRAND & MEDIUM
To be engaged in a dialogue with the community on a 24/7 basis, 360 days a year.
PANORAMA BERLIN’s new communications concept clearly sets it apart from other trade fairs that only offer a market overview twice a year. Specifically, it means that PANORAMA BERLIN will offer the following: its own online magazine featuring a full range of fashion & lifestyle products, an increased social media presence, and a regular newsletter. The new concept also turns PANORAMA BERLIN into a trend hub that offers a variety of themes – all in addition to PANORAMA BERLIN’s regular trade fair activities.
THREE STRONG PILLARS
We are looking at things from the consumer’s point of view and incorporating the hottest new megatrends into the concept. Today, events and entertainment have a completely different status in the fashion community. Consumers are interested in emotions, in experiences when they go shopping.Jörg Wichmann, CEO Panorama Berlin
PANORAMA BERLIN will incorporate three strong pillars into its next edition: entertainment, infotainment and matchmaking.