THE NEW POWER IN MENSWEAR
28. Jun 2019
LABELS TO WATCH IN HALL TWO
Gentlemen, watch out! These are the current game leaders in young menswear. Brands who have understood that a good story always belongs to extraordinary styles. Because today’s men buy above all those brands with which they can identify and which are just as dynamic as they are themselves.
Urban, creative, individual. PURE will continue to combine contemporary fashion with authentic spirit in summer 2020. Extraordinary styles, strong colours and natural materials. Always ready-to-wear, PURE shirts guarantee a self-confident appearance.
HALL TWO – STAND 2.16
Simple. Modern. Smart. This is what the German label NOWADAYS stands for. The successful brand says about itself: “We travel around the world, still we always feel at home. We are brave and work hard, yet we enjoy every minute of life. We think that style is an attitude and part of our personality. We believe that an idea can change the world”.
HALL TWO – STAND 2.20
BENVENUTO. is regarded as the inventor of the modular system for suits and is one of the largest and most innovative suppliers in this field. The brand also landed an absolute coup several years ago with its ‘Sneaker Suit’. An important benchmark to this day and a symbol for the fusion of sportswear and formal wear.
HALL TWO – STAND 2.03
DIGEL MOVE is the independent collection line of DIGEL- THE MENSWEAR CONCEPT. The collection always has its finger on the pulse of the times by smartly implementing the latest trends. The looks stand for an urban style with consistently modern and perfectly tailored fits. The stylish fusion of business and lifestyle world creates a trendy, cosmopolitan and young look.
HALL TWO – STAND 2.17
NEW IN TOWN
NEW IN TOWN is the in-house start-up of Lerros. The trend-conscious brand is the epitome of “smart casual” and just the right mix of sporty looks and dressed styles. The range of NEW IN TOWN consists of cool knitwear, modern t-shirts, great shirts, high-quality jackets and casual denims. The silhouette is body-hugging, but never too tight.
HALL TWO – STAND 2.12
Whether pulsating big city or wide landscapes – CAMEL ACTIVE makes you want to discover new cultures and distant countries. The brand always meets the demands of modern men and women who like to be outdoors. This is how modern casual wear is made, whose quality standard is to combine natural, high-quality materials with functional elements and fabrics.
HALL TWO – STAND 2.07
A FISH NAMED FRED
A FISH NAMED FRED is an exclusive lifestyle brand for men that stands for uniqueness and individuality. Exceptional designs that push the boundaries of style. A FISH NAMED FRED says about itself: “Our “Freds” are men of all ages and with different backgrounds who can create something great out of nothing. Grey becomes colourful and ordinary becomes legendary”.
HALL TWO – STAND 2.32