News / 21. Mar 2019
THE GLOBAL MEGATREND
Acne Studios and Fjällräven recently showed us how it’s done with an exciting collab. Yes, that’s right, we’re talking about the urban outdoor trend, which sums up our lifestyle like no other in the fashion segment right now. Functional, yet stylish. Adapted to the obstacles and adversities of everyday life. A reflection of life in the bustling, urban jungle, the juxtaposition of cycling to the office on your racing bike. Or micro and macro adventurers dreaming of infinite freedom in the great outdoors, seeking the perfect counterbalance to the stresses of everyday life. Here’s our lowdown on 10 brands that combine both aspects and should definitely be on your radar…
Didriksons has a simple philosophy: the Swedish label doesn’t challenge the elements, it adapts to them, along the lines of “There’s no such thing as bad weather, only unsuitable clothing”. They have been achieving success with this strategy for more than a hundred years and are Sweden’s biggest supplier of functional and rainproof clothing that also looks the part.
Whether in a pulsating metropolis or in the stillness of vast landscapes, camel active inspires the discovery of new cultures and faraway lands. The brand meets the demands of the modern man and woman who love to explore. Modern outdoor casualwear, in which natural, high-quality materials are combined with functional elements and fabrics.
Napapijri was established in 1987 in the shadow of Europe’s highest peak, Mont Blanc. It was here that an Italian manufacturer of travel bags gave a whole new meaning to the concept of outdoor clothing by combining innovative materials with his sense of style. He was inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys.
Founded over 30 years ago by two passionate skiers in Åre, Sweden, the brand Peak Performance has its origins in high performance premium skiwear. Today, Peak Performance’s claim is to be present in all other areas of modern life of urban explorers and to create styles that can be used seamlessly for everyday use in urban surroundings.
Since 1977, Burton has stood for snowboarding and a love of nature. To this day, the brand founded by Jake Burton Carpenter in Vermont, USA, is characterised by innovative and sustainable product lines. Burton designs and manufactures market-leading products for snowboarding and the lifestyle that goes with it. A very special feeling of freedom and the joy of discovery and experience is what makes Burton special whatever the season.
Oxbow is the first Surfwear House in France.
Throughout time and seasons, the brand affirms its own style, creating unique pieces like the Skolpen Sweat. Since the beginning Oxbow gets its inspiration from the surf lifestyle and creates easy-to-wear collections.
For more than 25 years, Nitro has been designing high-quality, innovative products, with the mission of continuously developing and creating a recognisable style. The company, which has its roots in the snowboard industry, has also been proving itself on the bag market for a number of years now.
Houdini’s vision: “Maximum Experience. Zero Impact”. The Swedish brand has been offering the complete range of functional clothing since 1993. Their mission is to help people to experience more, to perform better and to have more fun. Without leaving any impact on the environment. For Houdini, sustainability and functionality always go hand in hand – as neither is of any value without the other.
The journey of HEIMPLANET began in 2003 with the idea for a new tent concept that the founders came up with during a surf trip in Portugal. In 2011, they launched their first inflatable tent, THE CAVE, on the market. In addition to its innovative tent designs, HEIMPLANET also offers a sleek bag series that focuses on a simple formula – a bag for every type of trip and everyday use.
Fortezza is all about new innovations inspired by old principles. The brand’s logo is based on the floor plan of the Fortezza da Basso in Florence and the Italian brand’s functional design is also based on the benefits and principles of a fortress. Their clothing perfectly adapts to the elements.