News

WATCH OUT! THE NEW MEN ARE COMING

25. Oct 2018

THE DYNAMICS OF MENSWEAR

They are progressive and young. Whether dressed casually or in businesswear, these guys have a real sense of style, love variety and, thanks to social media, they and their community are omnipresent. From a fashion perspective, they are living life in the fast lane and ensuring a real boost in retail. Menswear labels are headed only one way at the moment – and that is all the way to the top!

ALBERTO / DIGEL / CG – CLUB OF GENTS / CARL GROSS / BENVENUTO / OLYMP / HAUPT SHIRTS / NOWADAYS / LINDBERGHKNOWLEDGE COTTON APPAREL / NEW IN TOWN / IMPERIAL / NO EXCESS / LERROS / FYNCH HATTON / COLOURS & SONS
—  they all know exactly where and when to appeal to smart guys with cool events and modern marketing.

Like the creative forces behind CG – Club of Gents with their brilliant club tour. Their aim: to escape everyday monotony and party with friends and top international DJs!

So, in that respect, for many brands, Panorama Berlin with its new orientation, is the ideal platform on which to present event concepts and inspire buyers.

Panorama Berlin is a leading fashion fair and a firm fixture on our calendar. We don’t see Panorama Berlin as an order platform, but rather somewhere we can discuss or establish partnerships. That’s why – within the realms of possibility – we also revise our presentation concepts every season. After all, stagnation or staying the same would mean a death sentence for the entire industry. Michael Berngruber, Managing Director of Digel

 

FROM POINT OF SALE TO POINT OF EXPERIENCE

This is also meeting with strong interest among opinion-makers and buyers from leading retailers.

Panorama Berlin is an important event for us and an integral part of our team’s schedules across all three days. The menswear exhibitors are curated in a way that is very relevant for our stores. If we can take even more inspiration with us for our POS, that would be fantastic.Wolfgang Grundmann, Klingenthal

For us, Panorama Berlin, with its new direction, is the right step at the right time. We need a platform like Panorama Berlin, which, as a trade fair, continues to offer what has always been successful while also developing into an event responding to the new demands for information and inspiration in a changing industry.Thomas Ganter, L&T

Speaking of from the point of sale to the point of experience: ALBERTO recently organised a cool in-house DJ battle.

ALBERTO’s recipe for success is as traditional as it is simple: commitment! To trousers. Fashion. People. For almost a hundred years we have been experimenting with design and materials and tinkering away on cuts, innovations and services. Excellence in meeting our customers’ needs is therefore our utmost priority. That’s why we as exhibitors welcome Panorama Berlin’s new concept because the combination of inspiration, community and added value for the retail trade really is something unique.Marco Lanowy, Managing Director of ALBERTO