Panorama DNA

The heart of Panorama Berlin continues to be the marketplace concept: bringing together leading international women’s and men’s collections, shoe and accessory brands into one inspiring brand mix, stimulating active interchange in the trade, and in so doing, creating the perfect environment for exhibitors and buyers alike.

THE MALL

With THE MALL, launched during the Fall/Winter 2014/2015 Season, Panorama Berlin presents a unique area for fashion franchise concepts. Here, amid the look and feel of an upscale shopping mall, complete with integrated quiet zones and gastronomic offerings, various international brands will present their diverse franchise models and store concepts, from flagship to shop-in-shop.

Hall 1

THE HOTEL

Spread over 1.500 square meters in a separate area of Hall 6, Panorama Berlin creates a pre-built area for select women’s and men’s collections, shoes and accessories in the ambience of a luxury hotel. Separated into two core areas, the “Lobby” and “Suites” – THE HOTEL offers a choice between suites of various sizes and an open area, the Lobby, which adapts easily to the needs of the exhibitor with variable square meters.
Communications epicenter of the Lobby is the Taittinger bar.
First class services – from doorman to room service – round out THE HOTEL in style and support exhibitors in their trade fair business.

Just like the products and collections that are shown here, THE HOTEL is an expression of individuality and modernity, a mélange of contemporary elegance and sophistication that communicates the philosophy of modern design and style. With THE HOTEL, Panorama Berlin creates a separate area for high quality innovative collections.

With the move to the ExpoCenter City, Panorama Berlin bids farewell to the old glamour of the grand hotels and gives THE HOTEL a completely new modern look.

Hall 6

NOW

In cooperation with its headline-partner the Denim Deluxe Fashion Group, Panorama Berlin presents a new segment called NOW – an area exclusively reserved for flash-order collections like Please, Imperial, Bray Steve Alan, Absolut Joy, Me&Macs, etc.
What is currently in demand, what still offers potential, where is urgent catching-up needed? These are the questions that Panorama Berlin’s new NOW concept is dedicated to answering. In July 2014, in its very own own hall, Panorama Berlin NOW will present flash order collections – selected women’s and men’s collections, shoes and accessories with just a six week delivery time. Through direct purchasing at the time of need, retailers can thus better react to the demands of customers, expand the existing line of merchandise with important trend themes and seasonal “must haves”.

Hall 7A