Founded 1964 in Montpellier, France – Shaft Jeans came to Italy in 1968 at a time of great social and cultural change and became a symbol for rebellion and nonconformity.
The current owner, Francesca Bacci took over the brand in 2004 and re-launched Shaft Jeans in all the important markets thanks to her thirty years of experience in the trade.
Here, Shaft uses both the great American jeans tradition – authenticity and vintage washes – as well as innovation and technology. Through continuous research and advanced materials Shaft successfully developed styles which effectively reduce the signs of cellulite by tightening and rejuvenation of the skin. A world first!

Since the shirt specialist was founded by Antionio Lorenzini back in 1920, the fourth generation family business always remained true to its roots and success formula: a pssion for detail, enthusiasm and relentless creation of styles and materials. More than 100 collar styles, a huge archive and unique know-how form the wealth on which the company dwells – a perfect mix of artisanal tradition and technological innovation resulting in the exclusive charm of a Lorenzini shirt.

Baldessarini GmbH joined the Ahlers AG portfolio in August 2006 – a leading listed manufacturer of men’s fashion in Europe. BALDESSARINI is an international fashion brand in the premium segment – a brand with stature. It is for men who impress with their confident demeanor, who mercilessly follow their visions, and who always welcome new ideas and challenges. This is the quintessence of our slogan: BALDESSARINI – SEPARATES THE MEN FROM THE BOYS.

Werner Baldessarini created his eponymous brand in 1993 with an uncompromising mixture of high-quality materials, meticulous finishing and unmistakable style. With international store openings and numerous shop-in-shop areas BALDESSARINI is located in 23 countries and more than 400 points of sale.

There a three main topics in the life of media talent Barbara Becker which take centre stage in her life: wellness, sport and fashion. Combining those three she creates one suitable product. Fashion which is uncomplicated, casual with a little influence of the far eastern philosophy.

To influence her looks with her passion for wellness and yoga, Barbara Becker includes every piece of clothes of her new collection a small handwriting note with a yoga exercise in a small canvas tote bag. Every collection includes a new exercise that everyone can start a collection. Becker wants to motivate and to share her passion and pleasure. Responsible for the yoga feelgood factor in her fashion are the special materials like pure cotton, cool linen as well as flowing silk.

Olymp ist einer der führenden Hersteller im Bereich der Herrenmode. Mit einer Verdreifachung des Umsatzes in nur zehn Jahren und einem wachsenden Produktvolumen, ist es damit um so notwendiger geworden, den Anforderungen und Wünschen des internationalen Marktes gerecht zu werden. Dies führte zur Erweiterung eines neuen OLYMP Logistik-Zentrums im traditionellen Firmenstandort Bietigheim-Bissingen. Mit einer Kombination von Shuttle- und Hängefördertechniken haben sie das größte und ein weltweit einzigartiges Hemdenlager gebaut. Die gesamte Produktion aus weltweiten Fertigungsstätten kommt in diesem Lager zusammen und wird ausschließlich von hier zur Warendistribution weitergeleitet.

Mit einer unglaublichen Investitionssumme von 40 Millionen Euro entstand das einzigartige Hemdenlager. Es steht als ein plakatives Symbol für die wachstumsorientierte Zukunft von Olymp. Rund 60 % der Investition verteilen sich auf die komplexen Fördertechniken, die aufwendige Innenausstattung sowie die individuell entwickelte Lagerverwaltungssoftware. Es verfügt über 6.436 Quadratmetern Grundfläche mit einer besonderen ökologischen Bauweise. Bei Sonnenschein wird nahezu der gesamte Strombedarf selbst erzeugt.

Die Warenkapazität des neuen OLZ bezieht sich auf 265.000 Kartonstellplätze, was ungefähr vier Millionen Kollektionsteile umfasst. Bis zu zehn Container können täglich aufgeliefert und entladen werden und das alles vollautomatisiert. Mit der Eröffnung des OLZ am 17.Oktober 2013 haben sich die Lager- und Auslieferungskapazitäten und auch die Anzahl der Arbeitsplätze bei OLYMP gewaltig erhöht.

60 years ago precisely, in 1953, the story of textile manufacturer Sportalm began. What started off as a small, fine embroiderers’, then a tailor’s for dirndl dresses and then a ski fashion maker evolved into one of Austria’s most successful companies following the purchase by Wilhelm Ehrlich in 1980. Today, the company is looking forward to honouring its 60th anniversary.

For the company, this jubilee also marks a celebration of continued growth and global success. Despite its multinational appeal, Sportalm’s priority is the preservation of its roots as a family business. The daughters of the owner Ehrlich, for example, are equally appointed in the company as chief designer and controlling manager, and are also part of the management at their father’s side. Besides the company jubilee, the family also has another reason to be getting in a festive spirit. Owner Wilhelm Ehrlich, the heart and soul of Sportalm, is also celebrating his 70th birthday this year.

Ladies love Sportalm for its originality and innovation that together define the brand’s very specific style. Novel functional materials are processed using handcraft techniques that the company has been using since its beginnings. Couture paired with a passion for Heimat: the secret behind the brand’s success.

Sportalm creates luxurious women’s collections for an international clientele that places great value on quality and perfection. It makes sense that Sportalm was voted company of the year in 2010. “For us ‘Made in Austria’ is a commitment!”, says Ulli Ehrlich. Today, more than 680 people work for the brand that sells fashion from Kitzbühel in more than 1,400 stores in 22 countries.

This summer Berlin’s Ku-Damm will be one store wealthier. On the 25th of July 2013, French fashion label la fée maraboutée is opening its first store in Germany on the famous shopping boulevard. The location in the reborn west of Berlin is the perfect address for the premier label from Paris.

la fée maraboutee first came to fame for its highly feminine knitwear with special little features, like hosiery and lace. In 2003, the brand started its own prêt-à-porter range designed to suit any occasion. Since then, the label has been busy conquering Europe, Russia and Asia bit by bit.

The plan now is for la fée maraboutée to win over the German market. The brand has the support of French architect Thierry Michault, whose purpose is to create an essential feel-good atmosphere with his exceptional store concept. When shopping for women’s tops, bags, shoes and accessories, punters are supposed to feel like they would in their own four walls.

And, for those people whose own four walls don’t happen to be in Berlin, help is also underway. Starting in July, the brand is also launching its own online shop at HYPERLINK “http://www.lafeemaraboutee-berlin.de/“www.lafeemaraboutee-berlin.de, with an exclusive range for German consumers. Shoppers in other regions can still buy la fée maraboutée goods in more than 94 of the brand’s boutiques around the world.

The search for the perfect item of clothing is an eternal search; for an item that easily complements your look and offers comfort and space, without any effort. Daniel Hechter’s new multifunctional blazer is just such a piece. With countless specially designed pockets it offers perfect space for a mobile telephone, timer, tablet, newspaper and ballpoint pen. There is even a special place to store headphones; cables are fed through the blazer with guide clips so you always know where they are. Radiation reduction copper fabric, meshed into the pockets, shields the wearer against radiation from mobile telephones and MP3 players. The most practical feature, however, is the anti-wrinkle effect built into the lightweight jersey fabric. The travel blazer is stylish, unobtrusive and elegant – a must-have for any businessman.

In the past year, fashion label Laurèl was out and about at the world’s Fashion Weeks in all of the key fashion hubs, equipped with no more than a small suitcase full of collection highlights and key pieces. With orders to go “Laurèl Undercover”, they started a brand-based project culminating in a book entitled “Laurèl Lovers”. The idea is to let exciting women infiltrate Fashion Week audiences, styled with a matching key piece from the Laurèl collection. The street style images shot at the events are both spontaneous and natural and illustrate first encounters between the target group and product. With their spur-of-the-moment look and feel, these shootings aim to impress women unfamiliar with the brand and beautifully capture the idea behind the Laurèl claim “See • Feel • Love • Laurèl”.

Last November, the fashion brand Marc Cain announced the start of a new line, “Marc Cain Glam”, a small and exclusive range of items and pieces for special events and occasions. Both for parties and large gatherings, for weddings and family get-togethers, the look of the glam collection always fits the bill perfectly.

As part of the Mercedes Benz Fashion Week in Berlin, Marc Cain not only presented their new styles for the winter 2013-14 season, but also premiered their 15-piece “Marc Cain Glam” collection. On show were sequin dresses in a decidedly Swinging Sixties style, trousers embroidered with rhinestone brilliants and elegantly glittering skirts. There were no doubts that the collection certainly marked the highlight of a perfectly staged show at Berlin’s Hotel de Rôme.

For the premier of PANORAMA, Dutch fashion label YAYA is introducing a new app that lets you order the new summer looks for 2013 directly on-site. Developed for the iPad together with Dutch womenswear label “Summum”, the app makes orders easy by letting buyers swipe through the lookbook and then place orders at the same time – without any unnecessary paperwork and much quicker than before.

YAYA, the cheerful womenswear label from Netherlands, started in 1992 and has got to know all of the important facets of the fashion industry in the past twenty years.
Simplicity, a hint of fun and a feminine swing – with this secret recipe, they have become the quintessentially authentic, Dutch fashion label with a specific international flair, loved by the confident woman.

50 years of DANIEL HECHTER! For this reason the management of the Brand invited to a big party on the occasion of the women & men’s spring / summer 2013 collection-Preview. This was followed by an after-show party with a live performance of “King Kamehameha Club Band”.

Over 160 guests, including the most important representatives of the fashion trade and press from Germany, Russia, and Ukraine, have been welcomed by the management Stefan Aulbach, Philipp Aulbach and Caroline Kaiser, in the fantastic location Hofgut of Hünersdorff.

The premises of the Hofgut Hünersdorff were equipped with stylish, white booths and tables that created a relaxed and contemporary atmosphere. With a champagne reception and superb French cuisine, the numerous guests were treated to culinary delights.

In the evening the white curtain rises and the catwalk area opened with the live stage.
The fashion show started with a welcoming speech of the management and a small film journey through the 50-year history of the brand DANIEL HECHTER.
The models presented the latest women’s and men’s trends for spring / summer 2013 with an enthusiastic audience. Especially the guests enjoyed the performances of the Russian football midfielder Sergei Semak, in the anniversary year 2012, the ambassadors of the brand in the countries of the former GUS.

The presentation of the new collections was accompanied by music, from the live performance of the Frankfurt “King Kamehameha Club Band”, which also caused for mood during the after-show party.

Jo Netzko for Laurèl – (limited first Edition)

Fashion loves art and art loves fashion – this relationship is part of everyday life for Laurèl Head Designer Elisabeth Schwaiger and her husband, Munich artist and painter Jo Netzko. Their longstanding creative dialogue has now led to a joint project for the first time, entitled “Art-to- Wear”.

Netzko’s diversely coloured abstract pictures are printed on high-quality Laurèl silk foulards, available for purchase as unique individual specimens in a few select shops from November 2012.

In collaboration with Laurèl, Jo Netzko deliberately crosses the boundaries between wearable design and art for art’s sake. In doing so a fertile fusion of two worlds is created, both of which strive for a common goal: to produce something new which moulds contemporary spirit into a concrete form.

The outcome of this collaboration is an art piece that can be worn as a garment, expressing not just material but also emotional luxury. “Art-to-Wear Edition No.1” is intended as a special favourite and collector’s item for the Laurèl customer, independent of the collection cycle.

Jo Netzko has lived and worked as a freelance artist in Munich since 1981. In his work, he has dedicated himself to laying bear abstract traces and elements of both evolution and regression.
In conducting this search, Jo Netzko takes his own perception as his starting point.

This takes him on repeated study trips to Africa, Asia, Indonesia and Central America, which he undertakes with his wife, the designer Elisabeth Schwaiger. Their joint inspiration now finds its way into the first limited edition “Art-to-Wear”, to be presented in November 2012.

The principle of sensory perception as the starting point for artistic creation perfectly matches the slogan of the Laurèl brand “See · Feel · Love”. Laurèl is passion – a love of fashion. Women are to “see” the creations, “feel” them on their body and “fall in love” with Laurèl. This will certainly not be difficult with these silk foulards which are unique collector’s pieces.